XTASY PLAY System sheet · Brand directions
Decision D1 Direction B of 2 Lo-fi

01 · Direction header

Direction B ·
Standalone brand

The same information architecture and the same flows as Xtasy Play, under its own name. Only the name, the palette and the tone change, so D1 can be decided on brand and compliance risk alone.

Changes
Name, palette, tone
Stays identical
IA, flows, coin costs, compliance
Compared with
Direction A · Xtasy Play

Lo-fi · for decision D1 only · not a final visual

Placeholder wordmark Name to be chosen

[NEWBRAND]

Characters you can talk to. Stories you can watch.

Start chat Make one like this (50) AI-generated

Tone · cool, electric, direct · sans-serif wordmark, no serif

Palette · Direction B

Electric violet on near-black, mint accent, neutral cool grays.

Deliberately not the mid-platform's warm red-black-gold
Electric violet#7c5cffFree primary actions
Near-black#0b0b12Ground
Mint accent#5ef2c4Coin costs, premium labels
Gray 800#1c1e2bSurface
Gray 700#2a2d3ePlaceholder
Gray 500#484c63Lines
Gray 300#8d92aaMuted text
Gray 100#dadce7Text

02 · Wireframe · Discover

Discover, desktop

1440 wide at 50%. Same slots in the same order as Direction A's Discover; only the name, palette and tone differ.

  1. 1
    Top nav[NEWBRAND] · Discover · Watch · Chat · Create, then search, Library, content mode Standard, coins 640 and avatar.
  2. 2
    FeaturedSeraphine, with Official and AI-generated. Start chat is free, so it takes the violet primary.
  3. 3
    TrendingFive across, two rows, ranked by chats: Seraphine 151.9K down to Dario Ferreira 39.9K.
  4. 4
    Stories railMost-watched clips with duration; the rail bleeds off the edge to show it scrolls.
  5. 5
    Templates railCost sits on every card: 10 · 50 · 60 · 200. Scene cut carries the Cinematic label.
  6. 6
    FooterLegal links and the 18+ / AI-generated line; the statement descriptor follows the new name.

Wireframe key

Violet · free primary action (Start chat)
Mint · spends coins or labels premium; takes gold's job
Crossed box · media placeholder, labeled with its asset id
Outline pill · tag (AI-generated, Official, Standard)
1Bordeaux dot · annotation on this sheet, not part of the UI

Compliance touchpoints drawn in every wireframe

  • AI-generated on character cards, the Watch player and the chat header
  • Official origin on characters
  • "You're chatting with an AI character" in chat
  • Content mode Standard in the nav, 18+ in the footer
  • Coin cost written on every coin-spending action
Desktop · Discover1440 wide · 50%
1 [NEWBRAND]
Search characters, stories Standard 640 J
2
AI-generatedportrait-seraphine

Featured today

Seraphine

Court sorceress · A marble court on the edge of a dying empire

Advisor to a throne she intends to keep, by any spell necessary.

FantasyDramaRegalOfficial · 151.9K chats
Start chat Watch story
3
TrendingSee all
AI-generated

Seraphine

Official · 151.9K chats

AI-generated

Nova Reyes

Official · 128.4K chats

AI-generated

Isolde Marr

Official · 96.2K chats

AI-generated

Lena Volkov

Official · 88.7K chats

AI-generated

Kai Tanaka

Official · 74.1K chats

AI-generated

Amara Okafor

Official · 67.5K chats

AI-generated

Mateo Cruz

Official · 58.3K chats

AI-generated

Ren Hoshino

Official · 52.1K chats

AI-generated

Vega-7

Official · 43.8K chats

AI-generated

Dario Ferreira

Official · 39.9K chats

4
Stories this weekOpen Watch
0:12

Expressway, 3 a.m.

Kai Tanaka

0:14

Rooftop shortcut

Nova Reyes

0:22

The throne room at dawn

Seraphine

0:18

Second set, last song

Amara Okafor

0:16

Someone followed me

Lena Volkov

0:15

Last order at the cove

Mateo Cruz

0:20

Rain on the steps

Ren Hoshino

0:24

Course correction

Vega-7

5
TemplatesAll templates
10 · image

Golden-hour selfie

One tap. Your character, your light.

50 · 5 s clip

Night drive loop

A 5-second loop that feels like a film.

60 · 6 s clip

Rainy window

Quiet, close, cinematic.

200 · 8 s clipCinematic

Scene cut

Studio-grade motion with sound.

6

All characters are fictional and 18+. AI-generated content.

Appears on your statement as [NEWBRAND].

TermsContent PolicyPrivacyCookies18 U.S.C. 2257 StatementHelp18+

03 · Wireframe · Watch

Watch, full bleed

1440 wide at 43%. Centered 9:16 player, action rail beside it, info panel on the right.

Desktop · Watch1440 wide · 43%
[NEWBRAND]
Search Standard 640 J
For YouFollowing
1
AI-generated0:12
clip-kai-expressway

Kai Tanaka

Expressway, 3 a.m.

1.6M views

102K
Save
Share
Chat with Kai
2 Make one like this50
  1. 1
    Playerclip-kai-expressway with its AI-generated label, duration and a plain playback bar.
  2. 2
    Make one like this · 50The only coin-spending action on the page, so the only mint control.
  3. 3
    Kai · Start chatFree, so violet primary; Follow sits under it as the secondary action.

04 · Wireframe · Chat

Chat, three columns

1440 wide at 43%. Threads 280 · conversation fluid · character 320, the one other layout exception.

Desktop · Chat1440 wide · 43%
[NEWBRAND]
Search Standard 640 J
1 N

Nova Reyes

Official AI-generated

You're chatting with an AI character

2
Selfie (10) Clip (50) Voice (2027)
Message Nova
  1. 1
    Chat headerNova Reyes, Official, AI-generated, and the line "You're chatting with an AI character".
  2. 2
    Quick chipsSelfie (10) · Clip (50) spend coins; Voice (2027) is drawn disabled and cannot be bought.
  3. 3
    Character panelPortrait, archetype, world and View profile in the 320 column.

05 · Mobile wireframe strip

Three phones, one tab bar

390 wide at 100%. Header 56, tab bar 84 including the 28 safe area. Create is raised in mint where Direction A uses gold.

Bottom tab bar
Discover Watch Create Chat Me
[NEWBRAND]
640 J
Search characters, stories
Featured todayAI-generated
portrait-seraphine

Seraphine

Court sorceress · Official

Start chat
TrendingSee all
AI-generated
Nova ReyesNeon courier · 128.4K chats
AI-generated
Isolde MarrGothic librarian · 96.2K chats
AI-generated
Lena VolkovRetired spy · 88.7K chats
AI-generated
Kai TanakaStreet racer · 74.1K chats
DiscoverCoins pill stays in the header; Featured, then Trending in two columns.
clip-kai-expressway
For YouFollowing
640
102K
Save
Share
Chat
Make one like this50
AI-generated0:12

Kai Tanaka

Expressway, 3 a.m.

1.6M views · Official

Start chat
WatchFull-screen 9:16 with the tab bar translucent over the clip; Make one like this (50) stays mint.
Chats
640

You're chatting with AI characters. All are fictional and 18+.

  • N

    Nova Reyes Official

  • I

    Isolde Marr Official

  • K

    Kai Tanaka Official

  • S

    Seraphine Official

  • L

    Lena Volkov Official

  • A

    Amara Okafor Official

  • M

    Mateo Cruz Official

  • R

    Ren Hoshino Official

ChatThe inbox keeps the tab bar; opening a thread swaps it for the composer, as in Direction A.

06 · Pros / cons for D1

Standalone brand or same family

Both directions ship the same product. D1 decides which name carries the brand and compliance exposure.

Direction B

Standalone brand · [NEWBRAND]

This sheet

Pros

  • Clear separation from Xtasy Studio and the Yunqiao API lineAddresses the brand-confusion risk in memo §06 / §09.
  • Freedom for a consumer toneCopy, palette and type are not bound to the studio.
  • Region and compliance isolation by nameStatement descriptor and store listings carry the new name.

Cons

  • Zero brand equity from XtasyAwareness starts from nothing.
  • Separate design tokens and assetsMore cost to build and keep in sync.
  • Two marketing surfacesTwo sites, two sets of channels to run.

Direction A

Same family · Xtasy Play

Current artboards

Pros

  • Reuses the red-black-gold tokens and componentsEvery Xtasy Play artboard is already built on them.
  • One design systemA single token file and component set to maintain.

Cons

  • The consumer side reads as "the studio's toy"Play is seen through the studio's brand first.
  • Compliance events splash onto the mid-platform brandAn 18+ incident is reported under the Xtasy name.

Recommendation pending D1 — IA and flows are identical in both directions.

Decision D1Open